I was opening my box of Frosted Mini Wheats this morning when I noticed the top of the box. "Find us on the Web!" the box said.

I remember noticing that everywhere around 2003 and thinking it was silly. Why did food need a website? my teenage mind thought. Now, of course, Twitter and Facebook are all the rage, and hearing mentions of Twitter and Facebook in the mass media is absolutely normal.

If the Chiquita sticker on my banana is ever replaced with "Follow us on Twitter," then I'm doing something drastic. That's just going too far.